BUS 365 Week 2 Quiz – Strayer NEW
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Chapter 1 Information Systems in the
2010s
Multiple Choice
1. The
importance of being an agile enterprise
has increased significantly because of _________ and _________.
a)
competition; slowed population growth
b)
social networks; rapid economic recovery
c) slow
economic recovery; advances in mobile technology
d) rapid
population growth; corporate strategy
2.
_________ are valuable to businesses because they can connect, communicate,
collaborate, and do commerce on-demand, in real-time, and at a distance.
a)
Multimedia networks
b) Interactivity
applications
c)
Broadband infrastructures
d)
Podcasts
3. Which
of the following is not an impact of the mass migration of users from PCs to
mobile devices?
a) It
has improved the privacy of users and security of corporate networks.
b) It has
expanded the scope of information systems beyond traditional organizational
boundaries.
c) It
has torn down the walls between business, professional, and personal lives.
d) It
has made location irrelevant to a large extent.
4. Which
of the following is a characteristic of competitive advantage?
a) It is
a long lasting edge over competitors if based on IT.
b) It is
short-lived if competitors quickly duplicate it.
c) It
requires the use of social media and networks.
d) It
provides a big strategic payoff.
5. While
of the following statements about mobile market opportunities is false?
a)
Mobiles are replacing computers as the primary way to connect with public and
private networks and to get work done.
b)
Mobile gadgets are starting to look and feel like handheld computers, able to
run all sorts of software.
c)
Desktop and laptop computers are taking on more and more nontraditional duties,
like streaming media to TV sets, stereos, and other household appliances.
d)
Touch-navigate devices running on 3G and 4G networks create business
opportunities and eliminate business threats.
6.
According to Pew Research, newspapers have seen ad revenue __________ during
the time between 2007 to 2010.
a) rise
10%
b)
remain constant
c) fall
43%
d) fall
75%
7.
Facebook’s rapid growth and its ranking as number one is an interesting and
informative business case because:
a) it
shows the power of IT to disrupt the status quo and transform industries.
b) it is
a public company with an immensely-profitable business model.
c) it
has positioned itself solely as a social network.
d) all
of the above
8. In
March 2010, __________ pulled in more Internet traffic in North America than
Google.
a) eBay
b)
Facebook
c)
Microsoft
d) Apple
9.
Innovation leads to profitable growth if that innovation:
a)
generates new profit pools.
b)
increases demand for products and services.
c)
attracts new competitors.
d) Both
a and b
10. How a company generates revenue from its assets is referred
to as its __________.
a) asset
infrastructure
b) business model
c)
corporate culture
d)
organizational structure
11.
Nokia makes and sells cell phones and generates profit from these sales. This
statement defines Nokia’s business __________.
a) model
b)
processes
c)
supply chain
d) value
proposition
12.
According to McKay and Marshall, a comprehensive business model is composed
includes each of the following elements except:
a) A
description of all products and
services the business will
offer.
b) A
description of the business process
required to make and deliver the products and services.
c) A
description of the customers to
be served.
d) A
description of competitive forces in the industry.
13.
Basic functions of an IS are:
a)
input, processing, and output.
b)
input, processing, output, and feedback.
c) user
interfaces, data sources, processing, and reporting.
d)
hardware, software, data, and procedures.
14.
Which of the following is not a component of an information system?
a) input
b)
hardware
c)
network
d)
people
15. A
company believes that superb customer service and on-time delivery are valuable
and critical to their success. Their beliefs and values form the __________
that influences the company’s IT investments.
a) feedback
b)
business functions
c)
social context
d)
inputs
16.
__________ are shaking-up or disrupting the ways companies do business, the
jobs of managers and workers, the design of business processes, and the
structure of markets.
a) IT
innovations
b)
Wireless networks
c)
Social media
d)
Social networks
17.
Performance improved significantly at 1-800-Contacts after the company invested
in __________ that enabled call center operators to monitor their performance
as often as every 15 minutes.
a)
semiautomatic business processes
b) dashboard
reporting tools
c)
private networks
d)
social networks
18. IS
capabilities support all of the following business objectives except:
a)
improving productivity.
b)
reducing waste.
c)
facilitating collaboration.
d)
automating decision making.
19. The
value of an information system is determined by the relationships among ISs,
people, and business processes—which are influenced strongly by:
a) fast,
accurate communication and collaboration.
b) huge
amounts of information that is accessible via networks.
c)
organizational culture..
d)
automation of decision making
20.
Widespread adoption of new technology is going to __________ the usual way
business is done.
a)
disrupt
b) cause
minor changes in
c)
destroy
d) have
little effect on
21. What
has made location practically
irrelevant to doing business?
a)
social media
b)
social networks
c)
widespread use of mobile devices
d)
Google
22. The
1-800-CONTACTS case study showed the importance of __________ on performance.
a) daily
reports
b)
feedback
c) IT
departments
d)
training
23.
Information bottleneck can create __________ that keep managers from knowing
what is going on as it is going on.
a)
information overload
b)
blindspots
c)
windows
d)
dashboards
24. A
negative ethical impact of mobile marketing efforts
is that they can be __________.
a) invasive
b)
expensive
c)
innovative
d)
pervasive
25. Critical business processes are those that improve employee
performance and __________.
a)
strategic planning
b)
commodities
c) profit margins
d) business
models
26.
Business models include a __________,
which is an analysis of the benefits of using the specific model.
a)
revenue model
b)
supply chain
c) value
proposition
d)
profit margin
27. Managers decide to increase the number of new
accounts by 4.0% within the next quarter. This is an example of:
a) an
objective.
b) a
strategy.
c)
customer loyalty.
d)
qualitative metric.
28. A
company’s goals are increased sales and improved customer loyalty. Which of the
following is correct?
a) Sales
revenue is a rather easy-to-calculate quantitative metric.
b)
Customer loyalty is a quantitative metric with a longer time dimension.
c) Sales
revenue is a quantitative metric with a longer time dimension.
d)
Customer loyalty is a qualitative metric with a shorter time dimension.
29. In
order to manage performance, a fundamental requirement is __________.
a) using
real-time dashboards and reporting tools
b) being
able to measure
c)
knowing that the indicator is measuring the right thing
d) b and
c
30.
Measuring performance requires each of the following except:
a)
comparing results to competitors.
b)
identifying the most meaningful measures of performance.
c) being
able to measure them correctly.
d) selecting the set of
measures that provides a holistic indic
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